Good pay, flexibility and sustainability motivate Gen Z jobseekers

School leavers entering the minerals and energy sector are doing so because they want a career that offers lifestyle flexibility, a job that makes a difference and offers financial rewards which can help them get ahead.

The ‘Shape Your Future, Innovate Our World’ digital media campaign by the Queensland Resources Council (QRC) is based on research into career motivators for Gen Zs and shares the stories of young people enjoying the lifestyle, opportunities to contribute to a decarbonised future, and the rewards the resources industry can offer.

QRC Chief Executive Officer, Janette Hewson, said the latest campaign was developed to excite and entice young people into joining an industry which would support them and provide unique opportunities for career development.

“The resources sector is a powerhouse for Queensland which is going through an exciting period as we continue our sustainability and decarbonisation improvements and support Queensland and the world to reach net zero,” Ms Hewson said.

“We want the ideas and passion of bright young minds to help us on that journey.”

“From engineers, electricians and environmental scientists – we want to continue to attract talented young people in different fields to be a part of our future workforce.”

Ms Hewson said there was a skills shortage in the resources sector and the attraction of young people at the start of their career was a critical part of the solution – benefiting both the employee and employer.

“Resources companies are making significant investments in their graduate and apprenticeship employment programs so they can give Gen Zs a great start to their working life,” she said.

“They will also get the reward of playing a part in new innovations and a pay packet to match that will help them reach their financial goals.”

The three Shape Your Future, Innovate Our World campaign assets profile young people from Glencore, ConocoPhillips and Mine Energy Solutions entering their careers in different roles across the industry.

The campaign will run on digital and social media platforms from July to September 2024.

The Shape Your Future, Innovate our World campaign was developed by QRC with support from the University of Queensland and Central Queensland University.

Media Contacts: Matt Dunstan – [email protected]
Paula Lazzarini – [email protected]